HOW OUR HOSPITALITY CUSTOMERS ARE WINNING (Part III)
As we’ve been discussing in this series of blogs about the Hospitality Industry dealing with COVID-19 (if you missed them, see our first blog Part I and our second blog Part II on “Winning Hospitality”), it’s been a challenging time for all those working in restaurants, pubs, cafes and hotels, spas and conference centres… and those in the exhibition, events, leisure and travel industries too… but our hospitality customers continue to fight back with determination, positivity and creativity… and are winning against the odds!
Alongside adopting a flexible approach to what they offer, identifying what their own customers want and what resources and regulations will allow, every one of our hospitality customers – and many of our customers in other sectors too – have had to implement (at breakneck speed!) a whole new way of working.
There isn’t a restaurant or pub in the land that hasn’t had to rethink how their customers move through their premises, give additional staff training and support and introduce an even higher level of hygiene and cleaning in order to attract back nervous customers used to staying home to protect their health.
Inevitably this will all lead to long-term change when the threat from the Corona Virus has diminished… take for example the move to contactless everything… it’s rare that I ever handle cash these days and we are hearing from our customers that cash payments now account for less than half of all purchase transactions.
It’s not just restaurants, cafes and pubs either… our hotel customers are now speeding up their shift to contactless keys and contactless check-in and check-out as well as reducing personalised interactions at reception desks.
All of us are having to adapt in other ways too, such as resisting the natural inclination to shake hands and build rapport through physical contact… not easy when it’s been drilled into you as waiting staff that getting close to (and even touching) a customer helps build rapport… and tips!
GETTING THE WORD OUT…
It doesn’t end with adapting your business to meet your customers changing needs and desires or implementing distancing and hygiene procedures either… once any business, organisation or charity has adapted the next challenge is to get the word out!
How can you inform and engage customers old and new, to rebuild their loyalty and thank them for their service?
Many of the old ways to promote and advertise have taken a massive COVID-19 beating too, especially local newspapers and magazines that have seen their readership fall through the floor and outdoor advertising getting far fewer eye balls as people work from home.
This is where we can help, with affordable, unique ‘edible advertising’ that makes a lasting impression.
Personalised Chocolates & Sweets printed with your positive, measuring messaging and with details about opening times, special offers and your participation in schemes (like the successful ‘Eat Out To Help Out’) etc is read and remembered.
SURPRISE & DELIGHT …AND GET TALKED ABOUT!
There’s no better way to surprise and delight your customers in these Corona Virus times than when they get some complementary Sweets or Chocolates with their bill, or when they get home to find you have included Sweets or Chocolates with their takeaway or in their shopping bag… a delicious treat for them to enjoy at work or home, reminding them to book or return soon, and to spread the message to family, friends and work colleagues.
Don’t delay, join our other customers benefiting from using branded Chocolates and Sweets to grow their businesses… give Richard a call on 01932 550500 to discuss your requirements and benefit from our special offers etc too, and see our full range of promotional Sweets and Chocolates at:
(Natalie’s Blog, 28 August 2020)
Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)
Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.
Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.
Delvaux has been in business for over 35 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Fruit Sweets, Salted Caramel Fudge, Jelly Beans and Jelly Sweets and Chocolate Coffee Beans to the product range.
[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at firstname.lastname@example.org.]