DEMONSTRATE HOW MUCH YOU CARE… AND REAP THE REWARDS OF A WARM WELCOME….
Hospitality and everyone working in it… in hotels, restaurants, bars and spas, night clubs and health clubs, conference centres and wedding venues… we live and breath providing our customers with a warm welcome, good service, entertainment, food and drink, health and wellness.
Our customers are everything… without our customers we can’t do what we do best, as COVID has demonstrated only too well.
We need to show our commitment to our customers in how we welcome them back after lockdown… and in how we continue to welcome them back over the coming months:
We need to show our passion for hospitality and our desire to give them the best possible experience in everything we do.
From a warm smile when our customers arrive to a genuine thank you when they leave, we need to demonstrate how much we value their decision to spend their time and money with us, knowing they had a choice… and we need to show how much we would love to see them again soon, and their friends, family and colleagues too!
Anything we can do to engage, encourage and thank our customers over the coming months could make all the difference.
Stimulating positive word of mouth recommendation and endorsement by our customers and incentivising them to return, to reorder, to rebook… those are the things that will make all the difference between a bounce back and a negative slide downhill.
First impressions count and how we communicate with our customers, the messages in what we say and do, resonate.
Small nudges make all the difference as University of Chicago economist Richard Thaler’s “nudge” theory (the idea that positive reinforcement and indirect suggestions better influence behaviour than do laws and edicts) suggests.
Nudging has been proven to have a positive influence on customer perception and behaviour and gifting is a nudge with icing on top! Giving connects us emotionally and shows our gratitude, and it invites reciprocation:
“We often give gifts to re-confirm or establish our connection with others, which means that they’re a reflection of both the giver and the receiver, as well as their unique relationship. Giving a gift to someone we care about allows us to communicate our feelings and appreciation for them.” (The Psychology of Gift Giving)
So how do we find a low-cost, behaviourally-informed nudge to use to welcome back our customers and keep them coming back for more?
Look no further than edible advertising… delicious personalised square Neapolitan chocolates with colourful, fun “Welcome Back!” designs and positive messaging are the perfect inexpensive gift to present to customers as they return to your business over the next few weeks and months.
Think too about the messaging you want on the chocolate wrappers… what will work best for your business to recognise and thank customers for their business and to encourage them to rebook and reorder?
We recommend special offers and discounts as a way to incentivise and motivate customers and to generate additional revenue, perhaps at quieter times or by boosting sales of less popular services and products.
‘Quick Response’ (QR) codes can help hugely… with so many people using the NHS Track & Trace app QR code and other QR codes during the pandemic the QR code has finally become mainstream.
We can provide you with unique QR codes to place on your chocolate wrappers to link your customers to your web pages where you can capture information and contact details from your customers, get feedback and provide access to information about your services and products, menus, price lists, online booking etc.
There’s no better way for a customer, old or new, to connect with you than for them to scan a QR code on a square of chocolate you have given them to welcome them back and to thank them for their business.
We can also customise the messaging on the wrapper to reflect your house style and branding, with a logo and wording, contact details, website, social media etc.
Or we can create a completely bespoke, full colour design across the chocolate wrapper if you prefer.
Our range of “Welcome Back!” designs are viewable in our online shop:
But please don’t hesitate to call us if you would like to discuss your requirements or have any questions, or if you would like to know more about bespoke designs and orders. Telephone Richard or Natalie now on: +44 (0) 1932 550500 or email us at: firstname.lastname@example.org
Ready to order?
For more information about the Delvaux “Welcome Back!” product range please call Richard or Natalie on UK freephone 0800 371 428 or International telephone +44 (0) 1932 550500, alternatively please email us at email@example.com