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The Wrapper Is Your Ad Space!

Welcome to Natalie’s Blog…


Are you still relying on giving ‘After Eight Mints’ or generic “Thank You” sweets to your customers to make a positive impression?

There is a reason 1000s of businesses have come to us for personalised chocolates and sweets since 1985… they are tired of promoting other brands and want to promote their own business and messaging instead… but the real success comes with using the messaging space innovatively to increase recognition and sales!

When I speak to our new customers about what they are looking for the answer is usually the same… they want something different that will help them STAND OUT from their competitors.

That’s why so many restaurants, cafes, bars and hotels are making the switch to personalised chocolates and sweets… choosing from our range of digitally printed and luxury foil printed wrappers… and it’s why they never look back!


There is no better way to grab people’s attention than by printing your messages, logo, special offers and promotions on a wrapper your guests read and open for a delicious chocolate or sweet treat.

We’re tempted to say it’s “all about the Wrapper” but of course what makes personalised chocolates and sweets so unique – as a way to thank customers and market your brands, products and services – is the combination of the messaging AND the enjoyment that comes from eating what is inside the wrapper.

Here at Delvaux we call it “edible advertising” – that special combination of recognition and reward!

The fact is… everyone loves being given chocolates and sweets and if you advertise on the wrapper, you can almost guarantee it will be read when the wrapper is opened and thoroughly enjoyed.

There is no better way of advertising and being remembered than with the sweet taste of chocolate, mint or fruit sweet that follows… we know people will read it, tell their friends and family and come back for more!

It’s a “no brainer”… personalised chocolates and sweets help build positive word of mouth, brand recognition and loyalty too!


But having decided to make the switch to personalisation… the next question we get asked is “what shall I advertise”?

In reply we advise our customers to consider printing:

Business Name and Logo… to remember you.

Website, QR codes… to find all your details, products, bookings and reservations.

Social Media… to follow and engage with you.

Offers and Promotions… to ensure your guests come back for more!

We can also print sequential and random numbers if you want to offer ‘Lucky numbers’ and Lottery number ideas etc.


Something that can work really well is to give a special offer or promotion on the wrapper… such as a free bottle of wine or a discount of some kind… maybe to encourage bookings in the quieter times or to promote less popular or less well known services.

Some of our customers use personalised chocolates and sweets to make special announcements, to promote something new such as a new branch opening or the launch of a new product, menu or function room etc.

No question our customers are becoming more innovative and strategic about how they are using messaging on wrappers and I’ve been impressed by how they are outsmarting their competitors!

For example, we’ve seen:

> Restaurants encouraging customers to return at quieter times with messaging such as:

“Special Offer: 2-for-1 dining every Tuesday and Wednesday”


“Free bottle of House Wine on Monday Evenings in July”

> Hotels promoting their Spa, Wedding or Party services with personalised chocolates and sweets on their Reception desks or on bedroom pillows saying things like:

“Free Radiance Facial with every Swedish Massage”


“Free Celebration Cake with every Party or Wedding Booking”

> Take-away restaurants adding personalised mints and fruit sweets (that won’t melt!) to home-delivered takeaway orders to change habits, with messaging like:

“Special Offer – Extra 15% Off When You Collect”

We know it works – over the last 34 years we have seen so many of our customers grow their businesses using the incredible power of printing messaging on chocolate and sweet wrappers.

We have many restaurant, cafe, bar and hotel customers who have been with us for over 20 years and are still buying our lovely chocolates and sweets… personalised!

Join them now – find out how you can make the switch by calling me or Richard (Sales Manager) on UK freephone 0800 371 428 or email us at:

(Natalie’s Blog, 5 July 2019)

Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)

Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.

Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.

Delvaux has been in business for over 34 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Fruit Sweets, Chewy Mints, Jelly Beans, Chewy Fruits, Salted Caramel Fudge, Humbugs, Jelly Sweets and Chocolate Coffee Beans to the product range.

[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at]
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