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CAN’T DECIDE ON THE BEST PROMOTIONAL MERCHANDISE TO WIN CUSTOMERS? CHOOSE ‘EDIBLE ADVERTISING’!
If you’re looking for an inexpensive promotional giveaway or gift that will make an impact, be memorable and convey a clear message… the choice is mind-boggling!
With hundreds of pages and thousands of choices, the promotional merchandise catalogues can be overwhelming…
How do you choose from the massive range of available items? From traditional pens, pads, mugs, key rings and USB sticks to pop-eye stress balls, custom wristbands, fidget spinners and even desk gardens?!
For something that will deliver instant results the answer is probably personalised chocolate and confectionary… also called ‘edible advertising’.
Edible advertising can help you influence your prospective and current customers…
- to stop and talk at trade shows;
- to take-up a promotion or offer;
- to try a new product or service;
- to decide to visit a website or social media;
- to download an app!
Edible advertising is a cost-effective way to make an impact with something that can surprise and delight your target audience, give pleasure and carry a lot of personalised messaging, with logos and graphics… it’s delicious marketing!
Everyone loves a free chocolate or sweet.
Rarely will anyone turn down the offer of a delicious treat!
A piece of chocolate or a sweet immediately breaks down barriers and establishes a point of conversation… it also triggers a subconscious emotional reaction, resulting in positive association with your brand, organisation and messaging.
A prospective or current customer opening a personalised wrapper will automatically read the message before enjoying the contents.
Tapping into this combined ‘edible advertising effect’ delivers a delicious memorable impact… creating immediate brand awareness, satisfaction and positive association in a way that a practical, functional item cannot.
Our 1000s of customers over 32 years will attest to the power of edible merchandise – they know that personalised chocolates and confectionery represent tremendous choice, flexibility and variety for inexpensive gifting and promotional use.
Next time you want to start a conversation with a perspective customer or to thank an existing customer and encourage them to buy from you again, don’t get swamped trying to choose between a thousand different promotional pens, mugs, pads etc.
Instead choose advertising and merchandise good enough to eat – call Richard or Gaby now on 01932 571180 and let us help you identify the perfect personalised chocolate, sweet, mint, fudge or other confectionery to meet your promotional needs.
(Natalie’s Blog, 4 September 2017)
Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)
Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.
Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.
Delvaux has been in business for over 32 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Sweets and Chocolate Coffee Beans to the product range.
[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at email@example.com.]