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Welcome to Natalie’s Blog…
WHICH BUSINESSES OR BRANDS DO YOU NOTICE?
Which brand, company or retailer do you think about when you consider:
- Buying a soft drink?
- Booking a flight?
- Picking up a coffee on the way to work?
- Buying some sports shoes?
- Going to a fast food restaurant?
- Ordering a new mobile phone?
- Donating to a good cause?
Can you describe the logo and brand colours used by your preferred suppliers? Maybe you know the strapline or slogan they use?
The businesses, organisations and brands we think about first when considering a purchase or looking for a service are the ones that have a strong brand identity and have successfully broken through the noise…
Break Through The Noise!
Every day there is a constant ‘noise’ of marketing and advertising messages bombarding us hour by hour.
We are all exposed to 100s of promotional messages as we walk down any high street, watch TV, ride a train or bus, look at a newspaper, the Internet and Social Media.
While we ignore most of it… some brands succeed in ‘breaking through’ and getting our attention… and then keeping us loyal.
Whether you are a restaurant, holiday company, hairdresser, solicitor, college or university… there are tremendous rewards in creating and building a strong ‘stand out’ brand with distinctive elements that can be immediately identified with your organisation or brand.
Sometimes brands or organisations stand out because they have spent a massive amount on advertising and marketing but other times they stand out because there is something surprising, delightful or distinctive about their marketing that engages our curiosity or desires and has an impact on us, not just intellectually but also emotionally.
Research has shown that one of the best ways to trigger an emotional response is with smell, taste, colour and texture… especially if associated with positive memories and nostalgia.
Make An Impression With Bespoke Sweets & Chocolates
One inexpensive but highly effective way to engage all your customer’s senses, to surprise and delight them is to give bespoke sweets and chocolates wrapped in your brand colours and carrying your special messaging…
Bespoke sweets and chocolate can help you create a strong brand identity for your business, charity or association, whether large or small. They can also help you build a lasting emotional connection with your prospective customers or clients, while keeping your existing customers coming back for more.
You name it… we can probably source it… from special mints, fudge and fruit sweets to different types of chocolate treats… from nostalgic sweet flavours and novelties from the past to futuristic new flavours and combinations.
Next time you need to stand out and promote a new service or product, a special event, a new brand opening, a seasonal celebration, the launch of a new menu, facilities hire, an open day… why not be different and make a tasty impression?
Call Richard or Gaby now on 01932 571180 to discuss ideas for bespoke sweets and confectionery and personalised wrapping that will make your brand or business stand out… so that next time your prospective customers are asked to think of a business or brand… they will think of you first!
(Natalie’s Blog, 4 December 2017)
Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)
Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.
Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.
Delvaux has been in business for over 32 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Sweets and Chocolate Coffee Beans to the product range.
[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at email@example.com.]