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How To Stand Out From Your Competitors


How can you promote your recently re-opened business or spread the word about how you have adapted and changed because of the Corona Virus to offer your customers new products and services?

From everything we have heard from our customers over recent months, the key to winning in this COVID-19 ‘new world’ is to surprise and delight, to excite and engage your customers with something different, something memorable and shareable. (It’s one of the reasons our customers come to us for personalised Sweets & Chocolates… it’s edible advertising that works.)

At a time when it’s so vital to stand out from competitors and to create unique selling points that distinguish your business, organisation or charity from all the others, an innovative approach to marketing and advertising and to showing appreciation to your customers and donors is crucial.

Of course, it is essential to make the right choice with your limited advertising budget.


With local newspapers and magazines seeing readership numbers plummet thanks to COVID-19 and with few people seeing outdoor advertising posters and billboards because so many are now working from home, finding new innovative ways to get your message across and STAND OUT from competitors is vital.

Giving prospective and current customers personalised Sweets & Chocolates with your messaging printed on the wrappers is affordable and rewarding… it delivers results!

People read and keep the wrappers as they enjoy the treat, making for a memorable experience they want to share with others and repeat.

So it’s not surprising, looking back over all our orders over recent months, that we’ve seen a big rise in enquiries for promotional Sweets & Chocolates from businesses wanting to spread the word about how they are dealing with the Corona Virus, launching new products and services, offering promotions etc.

It’s also one of the reasons we’ve extended our range of products and services to include options for online ordering and delivery to work or home, which means:

> we can supply you with personalised Sweets and personalised Chocolates in bulk or in small bags etc for you to distribute at your location(s) and/or in public areas, and

> we can send individual Letterboxes full of personalised Sweets and personalised Chocolates posted individually to your customers and/or staff at their home or work.


So how will you use personalised Confectionery to grow your business over the next few months in the build-up to the important Christmas & New Year period?

There are lots of ways to use colourful branded wrappers with your messaging and a treat inside to engage and excite your customers, including:

* telling old and new customers you have re-opened for business;

* motivating customers to return with special offers and discounts and promotions etc;

* promoting your social media and website;

* thanking and gifting your customers;

* building brand loyalty and encouraging word of mouth recommendation!


We are ready to help… why not have a chat with us about what would work best for you?

There’s no obligation to order. We’re always pleased to talk with anyone interested in using personalised Chocolates, personalised Sweets and non-personalised Chocolates & Sweets too… to promote, thank and engage.

Please give Richard a call on +44 (0)1932 550500 (or email us) to discuss your requirements …he will be happy to help you explore options. Please also view our full range of branded Chocolates & Confectionery at:

(Natalie’s Blog, 3 September 2020)

Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)

Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.

Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.

Delvaux has been in business for over 35 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Fruit Sweets, Salted Caramel Fudge, Jelly Beans and Jelly Sweets and Chocolate Coffee Beans to the product range.

[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at]

PHOTO CREDIT: Robert Couse-Baker

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