skip to Main Content

Create Emotional Connections With Your Customers, Staff & Suppliers!



1) Giving chocolate and sweets creates an emotional connection between the giver and their customers and staff which builds loyalty… for example chocolates and sweets included with online sales, thank you chocolates and sweets at the end of a meal, a sweet treat with a cup of coffee or tea, refreshing welcome mints in a Reception area etc etc.

2) Chocolates and sweets bring people together and are a safe and creative way to stay connected… giving seasonal, celebratory chocolates and sweets individually or gift packaged as letterbox gifts, in organza bags, sachets or tins… creates a bond and results in emotional wellbeing.

3) Chocolate and confectionery have contributed massively to emotional wellbeing during the pandemic, helping to bring joy and happiness over the last 12 months.


My first blog of 3 last month looked at how chocolate and sweets lead to emotional wellbeing, according to the new report from the National Confectioners Association (NCA) report.

In part 2 I’ll explore the evidence in the report (see for the full version) demonstrating how chocolate and sweets create an emotional connection.

Certainly chocolates and sweets are as important as ever for celebrating everyday and special occasions too… the togetherness, sharing and gifting that are all rooted in emotional well-being. as the report states:

“75% of poll respondents and 91% of millennial moms and young parents agree that chocolate and candy are integral to consumers’ emotional well-being and play a big role in celebrations.”
(Source: Harris Poll 2020)

We’ve seen this ourselves at Delvaux over the last year with our own seasonally themed chocolate and sweet range.

As our customers are looking forward to the Easter holiday period, ordering Easter-themed personalised square Neapolitan chocolates and individually wrapped candy-coated mini-Easter eggs to give to their customers with online and high street orders, take-aways, welcome back promotions etc… so we can look back over a year of colourful seasonal designs for Mother’s Day, Valentine’s Day, Chinese New Year, New Year and Christmas, Halloween and Eid Mubarak.

We’ve also introduced a new range of fantastic “Welcome Back!” designs which are perfect for reopening and expanding businesses and organisations welcoming back customers, staff and suppliers after the lockdown period. These bright, fun chocolates can be personalised with the business/brand logo and/or special offers, discounts and other incentives to encourage reordering and rebooking, and special thank you messaging and contact details including social media, website, telephone and/or address. We can also print QR codes on the wrappers too.

Emotional well-being and giving, thanking and rewarding has also been at the heart of the increased interest over the last 12 months in sending ‘Letterbox Gifts’ designed to fit through letterboxes, arriving packed full of personalised chocolates and sweets sent direct to customers, staff and suppliers through our fulfilment service.

According to the NCA report (matched by our own experience):

“…gifting remains a big selling opportunity, with 87% of consumers gifting sweets or chocolate during ordinary times and 36% of consumers having sent or dropped off confectionery gift baskets or care packages in lieu of visiting people during the pandemic.” (Source: NCA report)

This comes as no surprise to our team as over the last year we have been producing fun designs encouraging resilience and good humour through the stressful lockdowns and uncertainty around COVID-19.

We have also been busy creating special marketing and promotional campaign designs too for our customers wanting to launch new products or services, new online platforms and remote events and conferences etc and/or stimulate sales.

I’ll share more insights from the report in part 3 of this blog… meantime please explore our online shop to see our range and don’t hesitate to call us to discuss any needs you or your clients may have, and to help with messaging and design creative… not forgetting we can fulfil special and bespoke orders too.

Call Richard or me soon to discuss your requirements on +44 (0)1932 550500 (or email us) to discuss your requirements, with no obligation at all …he will be happy to help you explore options. Please also view our full range of branded Chocolates & Confectionery at:

(Natalie’s Blog, 28 April 2021)

[Did you miss part 1 of this 3-part blog series? Click on the link to read the first part.]

Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)

Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.

Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.

Delvaux has been in business for over 35 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Fruit Sweets, Salted Caramel Fudge, Jelly Beans and Jelly Sweets and Chocolate Coffee Beans to the product range.

[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 550500, alternatively please email us at]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published.

Back To Top Call Now Button