Welcome to Natalie’s Blog…
ARE YOU MAKING FULL USE OF THE AD SPACE ON YOUR WRAPPERS?
When I look back over the 1000s of orders we have received for personalised chocolates and sweets since 1985 it is clear that the real success with personalisation comes with using the messaging space on the wrapper innovatively to increase recognition and sales.
Here at Delvaux we call it “edible advertising” – that special combination of recognition and reward that comes with putting ‘Calls To Action’ (CTA) messaging and eye-catching images and designs on the wrapper …PLUS the experience of eating the delicious chocolate or sweet!
REVIEW YOUR MESSAGING REGULARLY…
Whether you have been using personalised chocolates or sweets for a long time or you are relatively new to thanking customers and promoting your products or services, special offers etc with personalised Neapolitan chocolates, mini chocolates and sweets etc… we recommend you review your messaging regularly.
Are you making maximum use of the advertising space the wrapper gives you?
- Could you… say more? Offer more?
- Could you… encourage and build customer loyalty with special offers and discounts?
- Are there… new products and services you could promote?
- Could you… encourage people to visit your website or follow you on Social Media?
A lot of our customers ask us… “WHAT SHALL I ADVERTISE ON THE WRAPPER?”
In reply we advise our customers to consider what they want to achieve… and what messaging, images and offers will help them achieve it.
WHAT DO YOU WANT TO SAY?
You might consider printing:
– Business Name and Logo… to remember you.
– Website, QR codes… to find all your details, products, bookings and reservations.
– Social Media… to follow and engage with you.
– Offers and Promotions… ‘Calls To Action’ (CTAs) to ensure your guests come back for more!
– We can also print sequential and random numbers if you want to offer ‘Lucky numbers’ and Lottery number ideas etc.
GROW YOUR BUSINESS BY OFFERING A SPECIAL OFFER OR DEAL
Something that can work really well is to give a special offer or promotion on the wrapper… such as a free bottle of wine or a discount of some kind… maybe to encourage bookings in the quieter times or to promote less popular or less well known services.
Some of our customers use personalised chocolates and sweets to make special announcements, to promote something new such as a new branch opening or the launch of a new product, menu or function room etc.
No question our customers are becoming more innovative and strategic about how they are using messaging on wrappers and I’ve been impressed by how they are outsmarting their competitors!
For example, we’ve seen:
> Restaurants encouraging customers to return at quieter times with messaging such as:
“Free bottle of House Wine on Monday Evenings in July”
“Special Offer: 2-for-1 dining every Tuesday and Wednesday”
> Hotels promoting their Spa, Wedding or Party services with personalised chocolates and sweets on their Reception desks or on bedroom pillows saying things like:
“Free Radiance Facial with every Swedish Massage”
“Free Celebration Cake with every Party or Wedding booking”
> Take-away restaurants adding personalised mints and fruit sweets (that won’t melt!) to home-delivered takeaway orders to change habits, with messaging like:
“Special Offer – Extra 15% Off When You Collect”
AFTER 34+ YEARS… WE KNOW IT WORKS!
We know it works – over the last 34 years we have seen so many of our customers grow their businesses using the incredible power of printing messaging on chocolate and sweet wrappers.
We have many restaurant, cafe, bar and hotel customers who have been with us for over 20 years and are still buying our lovely chocolates and sweets… personalised!
Join them now – to discuss how you can use personalised chocolate or sweet wrappers more effectively as an advertising tool please call me or Richard (Sales Manager) on UK freephone 0800 371 428 or email us at: email@example.com.
(Natalie’s Blog, 12 July 2019)
Meet… Natalie Atkinson (Managing Director, Delvaux Ltd)
Natalie is the Managing Director of Delvaux Ltd, a family-owned business originally founded in 1985 by her mother Monique as a division of Rombouts Coffee. Natalie leads the ‘delicious marketing ideas’ team at Delvaux, experts in helping Delvaux’s clients to use personalisation and gifting as ‘edible advertising’.
Since Delvaux’s early days supplying petit fours to Restaurants and Hotels and supplying retailers such as the House of Fraser, Conran and Harvey Nichols with luxury chocolates, glace fruits, nougats and nuts, Delvaux has developed into a thriving independent business supplying personalised chocolates (Neapolitans and Petit Chocs) and confectionery in individual wrappers printed with messaging, logo, special offers and promotions etc.
Delvaux has been in business for over 34 years supplying 1000s of businesses, associations, charities, institutions and individuals with millions of personalised Neapolitan and Petit chocolates over that time. More recently Delvaux has expanded under Natalie’s direction with the addition of Mints, Fruit Sweets, Chewy Mints, Jelly Beans, Chewy Fruits, Salted Caramel Fudge, Humbugs, Jelly Sweets and Chocolate Coffee Beans to the product range.
[If you have any questions please call us on UK freephone 0800 371 428 or International telephone +44 (0) 1932 571180, alternatively please email us at firstname.lastname@example.org.]